Arts and Culture Master Plan

The City is embarking on a community-based arts and culture Master planning process and is seeking a qualified consultant or consultant team with relevant experience and knowledge to lead the project and deliver the following outcomes:

  • Assess the current state of the arts in Healdsburg
  • Create a comprehensive data list of arts and cultural assets that include venues, organizations, programs, businesses, and other opportunities
  • Gather widespread input from the community about how they envision the role of arts and culture in Healdsburg
  • Research the economic impact of the arts within the City and provide data on how Healdsburg compares to other cities.
  • Explore opportunities for collaboration among the City, organizations, and businesses to foster and enhance the arts.
  • Define the City and other organization’s roles as it pertains to the advancement of arts in Healdsburg
  • Prepare and present a finareport with actionable recommendations to the City

Arts and culture have a strong presence in Healdsburg, play a significant role in community life, and are a valued component to both residents and visitors alike.  Healdsburg is home to a wide range of art and cultural organizations, resources, venues, and activities that are a source of community pride and enrichment. While arts and culture are certainly present, there is a need to create a clear identity and understanding of the arts in the community to insure relevancy, sustainability, and enhancement in the future.  The Arts and Culture Master Plan will be a legacy project and meant to shape the future of the arts landscape within Healdsburg for years to come.

Request for Qualifications (RFQ) for Planning Services

On February 5, 2019 the City issued a Request for Qualifications (RFQ) seeking a consultant or a consultant team to provide technical expertise in arts and cultural planning, data collection, public engagement, and economic analysis . You can download a copy of the RFQ here

After and extensive review and selection process, City Council approved (June 3 meeting) The City enter into a professional services agreement with The Cultural Planning Group (CPG) to work in partnership with the community to deliver and Arts and Culture Master Plan.  CPG brings extensive and unparalleled experience in cultural planning. Their resume of relatable projects spans nationwide and includes numerous projects in Northern California including a Creative Arts Action Plan for the Sonoma County Economic Development Board, a Cultural Plan for Marin County, a Cultural Plan for Sacramento and a Public Arts Plan for West Sacramento. The team notes that their main interest in this project is the emphasis that has been placed on the community.  They believe the foundation for a good cultural plan is to reflect the community’s vision and aspirations.

Community Outreach and Participation

The process is expected to be community-driven and lead to actionable results. The selected firm will place a high priority on public engagement and creativity as they look to provide recommendations for future opportunities. It is expected that the results from this process will feed directly into future planning and development projects while influencing current quality of life issues related to arts and culture. The Arts and Culture master plan will be a legacy project and is meant to shape the future of the arts landscape within Healdsburg for years to come.

Staff anticipates that the public outreach process will be extensive and gather broad, meaningful public input gKey components of the public engagement process include:

  • Stakeholder and special interest interviews.
  • Public meetings and creative community feedback sessions.
  • Electronic outreach including an interactive project website, email communication, surveys, social media, etc.
  • A Creative Leadership Team (CLT) that will serve as a steering committee and sounding board for the project comprised of representatives of City staff, Parks and Recreation Commission, Healdsburg 2040 Arts and Culture workgroup, residents, and stakeholders.
The Arts and Culture project team is currently seeking community members to join the Creative Leadership Team and help guide the planning process from start to finish.  Information on how to volunteer for the Creative Leadership Team is available on the City’s web site at, or by contacting the City’s volunteer program at or calling 707-431-3492.

For more information on the planning process, please contact Recreation Manager, Dave Jahns at or calling 707-431-3152